Client: Phorma
Category: Air Quality Appliances for home and office
Service: Search Engine Marketing
Brief: improve visibility and online sales for a brand distributed by this client on a dedicated e-commerce website.
Execution:
Set up Google Merchant Account and Google Shopping Smart campaign. Improved existing Google Search campaign by tweaking keywords and adding relevant extensions.
Set-up several Google Search campaigns with extensions for different product categories.
I also did some A/B testing to determine what campaign objective yields the most conversions.
