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The meteoric rise of Tiktok
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The Best Influencer Marketing Platforms
Influencer marketing is one of the buzzwords of 2017. After years in the rearguard snubbed like a whimsical strategy with unproven ROIs, influencer marketing is now rising to prominence as …
Digital Video Streaming 2017: Media Titans Ultimate Battleground
As television viewing habits are profoundly changing, media companies are sticking to old revenue models, a strategy that is rarely winning.
2016 the Year of Snapchat
Today is the longest day of the year which marks the exact half of the solar year, and if you’re starting to wonder what to make of this year in …
On Social Media and the steroids of feed algorithms
Last week, Instagram, which since 2012 is owned by Facebook, updated the feed to all the account applying the new optimized algorithm. What does it mean? It means that, like …
Instagram Ads: the first, predictable and surprising, 6 months
After almost 9 months from the launch of Instagram ads, reliable performance data is now becoming available from several sources and the picture emerging is of another winner, albeit with …
Square out your Instagram with Iconosquare
It’s the end of the year and time to quickly look back on the past 12 months, before moving on to the next 12. If you want to do it …
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