A Jawbone for everyone: Up3 and Move

Art&MediaDigital Witch, wearable tech

This is a very busy time for wearables, as brands are scrambling to put out their latest models in time for the Christmas spree. Just yesterday, Jawbone, a market leader for fitness bands, announced 2 new products which should cover all the bases: the ultra-stylish Up3, designed Yves Behar, for the top tier market and the more affordable Move for the aspirationals.

Jawbone UP3  fitness band

Jawbone UP3 fitness band

The UP3 will be very customizable with accessories like jewelry and watch, and promises to be whatever you are: its charge lasts up to 7 days and it has water resistance up to 10 meters. The band connects with the Jawbone’s Smart Coach app that registers and analyzes activity in order to help achieve the wearer’s own fitness goals. Not only UP3 monitors activity with a new tri-axis accelerometer and body and environment sensors, but also detects sleep patterns (REM, light, deep) and comes up with advice on how to improve them. Considering all these features I’d say that at $ 179.99 it is a pretty good deal for a must have Christmas present that will be on many wish lists this year.

Jawbone Move in purple

Jawbone Move in purple

If the idea of being constantly tracked makes you feel a bit constrained, albeit in a nice, “White Collar” way, then the Move is for you. For $ 49.99 you have a stylish clip-on device powered by Jawbone’s own MotionX. It tracks sleep and activity patterns which are easily accessible on the led screen. It comes with a replaceable battery which lasts up to 6 months so there’s no danger of missing any calorie count from your activity.

There is no doubt that the next 8 weeks will be a real testing ground for the wearable tech market in view of a very much forecast boom for the next few years.